• Compliant Measurement, Secure Data

Full Compliance with Google Consent Mode v2

The Bildirt Cookie Management Platform correctly transmits Google Consent Mode v2 signals, ensuring that your Analytics and Ads processes operate in a legally compliant way while minimizing data loss.

What is Google Consent Mode v2 ?

A technical framework that manages measurement and advertising processes based on user consent.

Google Consent Mode v2 is a signaling mechanism that determines how Google tags operate depending on user consent status. A website sends specific consent signals to Google based on user preferences, and measurement and advertising processes behave accordingly.

With Consent Mode v2, this structure has been expanded and the scope of data processing—especially on the advertising side—has been more clearly defined.

Signal Description Bildirt
ad_storage Advertising cookie consent ✅
analytics_storage Analytics cookie consent ✅
ad_user_data User data sharing ✅
ad_personalization Ad personalization ✅

This mechanism standardizes the data exchange between a website and Google services. As a result, user preferences are respected while measurement and advertising systems operate according to the consent state.

Google Consent Mode v2 is a signaling mechanism that transmits user consent status to Google tags through parameters. This structure controls areas such as data storage, advertising processing, and user data sharing separately, and adjusts measurement behavior according to the consent state.

  • consent default
    The default consent state sent to Google before the user makes a choice.
  • consent update
    The updated consent signal sent after the user submits their preference.
  • ad_storage
    Determines whether advertising cookies can be stored.
  • analytics_storage
    Controls whether Google Analytics cookies can run.
  • ad_user_data
    Manages whether user data can be shared with Google for advertising purposes.
  • ad_personalization
    Controls personalized advertising targeting.
  • behavior modelling
    Enables anonymous behavioral modeling for users who do not provide consent.
  • conversion modelling
    Allows missing conversion data to be estimated using statistical methods.

How the Consent Mode v2 Process Works

User consent preferences are transmitted to Google services step by step and category by category.

1.

Default State
  • Website loads

  • consent = denied (default)

  • Regional rules applied

2.

Consent Decision
  • Banner displayed
  • User preference panel
  • Accept / Reject / Customize

3.

Signal Update
  • Consent update
  • Category-based signal transmission
  • Signal synchronization

4.

Google Services Activated
  • Analytics
  • Ads
  • Modeling

When the site first loads, Bildirt initializes consent signals as “denied” by default. Once user preferences are collected, the relevant categories are sent to Google as update signals, and Analytics and Ads switch to full measurement or modeling mode depending on the consent state.

Infrastructure Compliant with Google Standards

The Right Choice for Consent Mode v2

Bildirt manages Google Consent Mode v2 signals according to technical requirements. The default state, user consent decisions, and category mappings are transmitted correctly, ensuring that your measurement and advertising infrastructure runs smoothly.

* No credit card required

  • Default denied initialization
  • GDPR-compliant regional behavior
  • Granular category mapping
  • Performance-optimized architecture
  • Technical documentation support
  • Fast and easy installation
  • Real-time updates
  • Agency-friendly management
  • Multi-site support

Frequently Asked Questions

Here you can find the most frequently asked questions about Google Consent Mode v2 and cookie management.

Google Consent Mode v2 is a signaling system that determines how Google Analytics and Google Ads tags operate based on the user’s consent status. Depending on user preferences, data storage, advertising processing, and personalization behavior are adjusted accordingly.

With v2, two new parameters were introduced for advertising: ad_user_data and ad_personalization. These allow more granular control over how user data is used for advertising and personalization. Under Google’s EU policies, v2 has become mandatory.

For websites that display ads to users in the European Economic Area (EEA) or use Google Ads, implementing Consent Mode v2 is required. This requirement is part of Google’s EU User Consent Policy.

No. Consent Mode v2 can work with gtag.js or direct tag integrations. Using Google Tag Manager is optional.

When a user does not give consent, Google collects anonymous signals without cookies. These signals are analyzed through statistical modeling, allowing missing conversion data to be estimated and reported.

Consent Mode v2 is a technical framework that transmits user consent signals to Google. GDPR compliance depends on a correctly configured Consent Management Platform (CMP) and proper consent management practices.

You can inspect gtag calls and consent parameters using browser developer tools. Consent signals can also be verified through Google Tag Assistant or network requests.

In some cases, Google requires the use of a certified CMP for EEA traffic. This requirement may vary depending on how advertising and data processing are implemented.